Fortuna – Barbie Hot Wheels

A campaign of juices for children, in packaging inspired by Mattel toys.

The campaign launching a new line of Fortuna juices in special packagings, designed on the basis of classic Mattel toys – Barbie and Hot Wheels. The scenario of the TV spot takes into account values important for the target audience and combines them with the communication of product benefits. In the commercial, filmed in a video clip convention, the packagings play a crucial role, as they are an inspiration for the main characters to have real fun.