A campaign for Schering-Plough.
Following a successful tender bid, we developed a campaign of NeoAfrin, a rhinitis drug. In accordance with the adopted communication strategy, the new drug was presented as a solution for people with a runny nose that makes sleep and daytime functioning more difficult. Our creative concept was based on the personification of the nose. Thanks to the humorous approach to the problem, we managed to distinguish the brand against the background of competitors. Media included: TV, press, internet.
This campaign made lots of troubles to our client – NeoAfrin was being sold so fast that the warehouses were emptied!
