An image campaign carried out for the Polish supermarket chain Stokrotka.
In 2016, Ambasada BC began work on a new strategy and communication of the Stokrotka store chain. The project carried out in 2017 was an important step towards building a strong market position of the brand.
Our agency developed a comprehensive campaign “We have freshness in mind” presenting the key advantages of Stokrotka stores. The new communication was implemented on dozens of various media (including kv, outdoor, radio, layouts of cyclic product newsletters, POS materials, car branding, BTL, store designing, etc.). During the cooperation, Ambasada BC designed all materials related to additional marketing activities (media: print, FB, digital).
The advertising activity contributed to the brand development and was reflected in Stokrotka financial results. In 2017, 77 new stores were opened and an increase by 8% in sales income was noted.