Following a successful tender, Ambasada BC works for Tarasy Zamkowe, a shopping center in Lublin.
The advertising campaign we created started with “A Stylish Lublin Guy” event, during which we searched for brand ambassadors among the inhabitants of Lublin. Out of several hundred applicants, several dozen were invited to the casting with Danish photographer Troels Jepsen in Tarasy Zamkowe. The jury of the competition finally chose 37 Stylish Lublin Guys of all ages who later appeared in the next stages of the advertising campaign. When the campaign turned out to be successful, our client decided to continue this format in 2018.