An image campaign of UNIQA with Jerzy Janowicz, a Polish tennis player. Together with Springer & Jacoby Österreich, we prepared the first ever large multimedia image campaign of the UNIQA brand on the Polish market, under the slogan “Think that you have the courage to reach for happiness”.
Our task was to launch a new line of skin care cosmetics. Following a successful tender for the name, a year later we also won a tender for the product’s advertising campaign. The Polish singer Anna Maria Jopek became the brand ambassador. Results? Image and sales success.
Study Poznań – a campaign for future university students, combining the presentation of an academic offer with the promotion of the city.
A campaign for Schering-Plough. Following a successful tender bid, we developed a campaign of NeoAfrin, a rhinitis drug. In accordance with the adopted communication strategy, the new drug was presented as a solution for people with a runny nose that makes sleep and daytime functioning more difficult. Our creative concept was based on the personification…