Mix Fix

A TV spot of instant cocoa by Krüger.

The campaign was aimed at strengthening the image of Mix Fix as a child-friendly brand, due to the nutritional value of the product. An important task was also to inform the recipients about the new Mix Fix Go subbrand, enriched with glucose, magnesium, calcium and vitamins, but with lower sugar content. Taking into account two different target groups – parents and children – we suggested a TV spot that combines health and convenience messages with emotional communication. In the scenario, we used the brand mascot, who is not only an important hero here, but also a guardian of the child and the best friend.