The Samsung 9/900X3A notebook campaign introducing the product to the market. The “Step up to Level 9” concept transforms the name into an asset and builds all communication around it. In addition to the communication and creation strategy, we also designed the website created as part of the product launch. The site ranked second among all Samsung websites in terms of visits to the website, and the longest time spent on the website and subpages was also recorded. Media: online, press, POS.