A campaign for Schering-Plough. Following a successful tender bid, we developed a campaign of NeoAfrin, a rhinitis drug. In accordance with the adopted communication strategy, the new drug was presented as a solution for people with a runny nose that makes sleep and daytime functioning more difficult. Our creative concept was based on the personification…
The Samsung 9/900X3A notebook campaign introducing the product to the market. The “Step up to Level 9” concept transforms the name into an asset and builds all communication around it. In addition to the communication and creation strategy, we also designed the website created as part of the product launch. The site ranked second among…
Our task was to launch a new brand of LOT low-cost airlines on the market. We worked on the name, we created visual identification and carried out communication activities, mainly outdoor, press, internet and sponsorship billboards on TV. According to customer research, Centralwings was rated second when it came to a spontaneous brand awareness and…
An image and product campaign of BRE Bank (part of Commerzbank), addressed to SME sector. In 2006, the attention of viewers was attracted by BRE Bank communication about a product for small and medium enterprises. The campaign was not only bold, but also extremely effective. During the several years of full-service cooperation we also created…