A social awareness campaign.
We created a campaign that addressed the problem of poisoning with deadly carbon monoxide and showed how to protect against it. The most important medium was an online game, which was accompanied by a campaign in the press, on posters, on the radio and on leaflets. Every day, 100 people visited the pages of the game and the czadusypia.pl portal. It meant: another 100 persons daily who have learned how to easily avoid death… several dozen people who shared this knowledge with their friends… And several hundred opened vent strips, cleaned ventilation ducts, checked CO water heaters and, in consequence, saved lives.
Carbon monoxide dulls your vigilance
A social campaign with an educational background.