In 2014 we won a tender to create key visuals for the Poland-wide Redd’s beer campaign, with communication focused on new packaging and new fruit flavours.
The winning design was an illustration of the new positioning and character of Redd’s: 90% beer and 10% fruit. Out of the solutions proposed by Ambasada, Kompania Piwowarska, the brand owner, chose the concept of a tempting apple enchanted in beer. The project encouraged not only women who loved Redd’s for years, but also men who would find their favourite taste among new flavours.