Tyskie from the tank

A campaign of an innovative product available at catering outlets.

Tyskie from the tank is a beer that thanks to the distribution method keeps its freshness and the highest quality straight from the brewery. The main task of the agency was therefore to emphasize the freshness of the product. The concept reflects the idea of beer served from tanks, while at the same time exposing local access to this innovative solution on the Polish market.
As part of the project, we created key visual and transformed it into POS materials. In addition to the basic version, we have also developed special variants for six cities.